What is code-R ?
Self-awareness and mindfulness are key towards leading a life of purpose and fulfilment. To make that happen, individuals can learn to tap into their inner self and leverage their own unique strengths.
A lack of emotional mastery or self-understanding can lead to unhappiness and the pleasure of a fulfilling life slipping away. code-R strives to be a catalyst to support individuals in their own journey towards a happier and more purposeful life.
We aim to spread knowledge of fundamental self-reflection tools and the power of learning to manage and harness one’s emotions. This empowers individuals to create a more uplifting story of their lives with the newly unlocked talents at their disposal.
Through knowledge sharing, reflective facilitation and grounded planning, code-R aims to encourage people to live a more fulfilling life. A life of purpose. A life worth living.
The project
code-R is an independent non-profit project created to support the self-actualization of people to empower themselves as they embark on their life aspirations.
Our rationale
The essence of the code-R Project is distilled into three steps:
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Managing one’s emotions
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Cultivating a more defined sense of self
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Creating and actioning a stronger life direction
We seek to facilitate and encourage people to empower themselves through reengineering their mindsets, to gain greater personal power and fulfilling their potential.
We aim to connect with people
— who are fighting challenges
— who want to move on from adversity
— who want to cultivate inner strength
— who want to live with more purpose
We have repackaged a wealth of resources and expert-backed information in an easy to understand and digest format through a series of practical how-to tips.
Fundamental tenets
RESET • RECONNECT • REGENERATE
RESET | examine your emotions and emotional habits
• Understand different emotions and how they affect your well being
• Foster a constructive attitude and perspective to promote a more positive outlook towards life
• Envision a healthier emotional life
RECONNECT | connect with your more grounded self
• Nurture a more accepting relationship with yourself through self love and forgive your past
• Learn to be conscious and present to gain clarity into your thoughts and wants
• Gain personal power through healthy boundaries and define your core values and purpose
REGENERATE | take charge of writing your own story
• Integrate all your inner resources to start rebranding your inner and outer life
• Construct an actionable plan with achievable milestones
• Boost your momentum to succeed through self conditioning and constant evolution
Meet the code-R Team
Avary Chong
Founder and chief contributor
Avary’s lifelong commitment to Self Actualization and Resilience was catalysed by a yearning to be at the very top of his game in strength and achievement, after developing a strong admiration for top performing achievers who graced their fields of expertise with personal excellence, resilience, and talent.
With a diverse background first in brand building and advertising, then in recruitment and talent development, Avary has met and worked with many individuals at different stages of unlocking their potential. Not only was he inspired to be better by the very best, but he learned to be mindful and compassionate of those at the start of their journeys.
His mission is to support people to live purposefully through self reliance. He seeks to empower many individual journeys of learning by helping people discover themselves and structure a life that gives them more momentum to face life’s challenges. This approach is backed by extensive knowledge in the fields of Neuroscience, Positive Psychology and Life Coaching.
Timothy Ma
JP, RSW, FCRP - Project advisor
Timothy K. W. Ma is the Founding Executive Director, and now serving a Board Member, of the Senior Citizen Home Safety Association. He is also the co-founder of the Hong Kong Social Entrepreneurship Forum, along with Dr. KK Tse. He is currently the Vice-chairman of the Hong Kong Chamber of Social Enterprises and has served as the core member of the Organizing Committee for the annual Social Enterprise Summit in Hong Kong since 2008.
Besides serving as board member of a number of NGOs, he also offers consultancy services to NGOs on leadership, strategic planning, fundraising and risk management. He is also a popular mentor to many young start-ups and social entrepreneurs who wish to create change in society.
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Bart De Wit
Bart is a Leadership Development Consultant, Facilitator and Executive Coach with over 20 years of international experience across Europe and North America and over 9 years in Asia. This breadth and wealth of experience formed the foundation for his specialism in program design, through which he has facilitated the self actualisation and professional development of countless talent and teams.
Bart is a strong communicator, passionate about changing behaviors while ensuring optimal efficiency and effectiveness. His cultural awareness extends to an innate understanding of human behavior and ways to encourage personal growth unique to each individual’s journey.
Bart developed expertise in Leadership Development and Executive and Team Coaching in Asia through multiple projects and studies. He has experience as a VP of the International Coaching Federation and was a guest lecturer for Executive Coaching at the HKUST MBA Programs.
Christina Khoo
Christina comes with a respected background of 25 years in the financial services industry, in which she was a sought-after motivational speaker and trainer. She firmly believes in using brain-based approaches in her practice. Her areas of expertise include brain-based life and executive coaching, leadership skills training, personal effectiveness and values-based self-mastery.
Christina is now an Executive, Leadership and Life Coach who specializes in leadership and EQ coaching. Her diverse clientele includes executives looking to raise their performance to senior managers seeking to become better and more effective leaders, while maintaining a healthy work-life balance, as well as individuals looking to make significant changes to maximize their own potential.
In addition to individual and group coaching, Christina is also a senior trainer for the NeuroLeadership Group, where she is involved in delivering International Coaching Federation-accredited coach certification programs as well as corporate leadership programs.
Janivor Lam
Janivor is a veteran in the research and strategy field, for which she was the department head for the world's second largest customized market research agency. She specializes in quantitative research and strategy development for both the commercial and personal development sector. Her years in the field has honed her ability to be a sharp shooter through her intuition and an acute sense of observation.
With gifts in artistic expression and a sensitivity to emotional coaching, she dedicates her time now to help others uncover their hidden talents and overcome restrictive beliefs through creative art work, mindfulness and deconstructing one’s shadows as constructive assets.
Lusheen Beaumont
English copywriter and curriculum consultant
Lusheen is a multinational professional with a diverse career portfolio spanning writing, education, and curriculum design. His work with code-R encompasses not only editing, consulting and content generation for the English content, but support and advice for the content and systems infrastructure, as well as curriculum-based insight into leveraging the educational value of the project.
Throughout his career, he has developed an understanding of the power of language to guide and shape not only a reader’s understanding of words, but an individual’s approach to the world around them and how they leverage their inner resources to script their own personal stories.
Lusheen is committed to his own lifelong learning. He is passionate about helping others engage with their own inward reflections, self-learning and self-help through a range of methods and media. He sees the code-R project as a valuable potential to be of such service to the community and looks forward to seeing it grow further.
Harriet Lai
Chinese copywriter
Harriet is the typical virgo - a blend of commitment, intelligence and attention to detail. Drawing inspiration from everyday life in her craft, she believes in the aesthetic and emotive power of language: how words can depict the world gracefully and evoke insight in ways that add a touch of sparkle to the engagement of her readers.
Harriet is a professional editor by trade and has a knack for bilingual translation. She specializes in content development and has a gift to bring life even into simple ideas and experiences. She joins the team as the Chinese copywriter making sure the content is well adapted to the Chinese community of the code-R project.
Jen Paolini
Just as a picture can paint a thousand words, Jen has a gift to communicate emotions through carefully selected and edited images.
She is an award-winning, Hong Kong-based creative with experience in illustration, graphic and web design, photography, and printmaking. In her capacity as a designer and art director, she demonstrated her versatility in style and manner. This allowed her to adapt a diverse portfolio working with both local and global brands including Unionpay, Lee Kum Kee, the Hong Kong Wine and Dine Festival, Fashion Walk, Lee Gardens, HMV, and CLP Group Hong Kong.
Jen is one of the pillars in managing the aesthetics and navigation of the code-R website and digital presence across multiple online social media platforms.
Agnes
After attaining her bachelor degree in English at CUHK, Agnes started working in arts and culture in order to broaden her horizon and continue being exposed to contemporary global ideas and the pulse of modern living. She is a culture-enthusiast who loves being exposed to ideas and has the passion to continue her exploration of the cultural and creative industries in ways that continue serving others.
Agnes supports the vision of code-R of connecting knowledge and people, and believes that it will bring positive impacts to the wider community. Her administrative and coordinating strengths shines in building the back bone information research for the code-R project.
Goggo Ko
Go is a branding expert who is passionate in design, music and travel, and a great believer in life’s great adventures and tuning in to life’s ebbs and flows.
He has over 10 years of experience in luxury retail and fashion, including time with Lane Crawford and WestEast Magazine. He is now transforming and exploring a new career path in the automobile industry, in the HQ brand department of INFINITI.
Go was instrumental in the branding CI of the code-R project and continues to offer his expertise in brand outreach.
Nabi Bahrio
A poster child for redemption and perseverance, Nabi learned to stand on his own two feet again to make something of his life after having once given up on his dreams.
A sudden and unexpected change in his life path saw him moving from Greece to the other side of the world to study at a top ranked design university in Asia, Hong Kong PolyU, to realise a dream with the understanding that a certain way to succeed is to keep on trying.
Nabi initiated the animation and gaming concept for the code-R project and is committed to furthering the interactive engagement of code-R users.
